This dynamic course explores the impact of User-Generated Content (UGC) on the modern media landscape, from its origins to its influence on news and social media. Participants will gain insight into the unique characteristics of popular social media platforms and how content varies across them. Practical sessions will provide valuable skills in creating engaging, authentic digital content. By the end of the course, participants will have developed the confidence and skills to craft compelling UGC that resonates with audiences. Participants will need access to a digital device (laptop, smartphone, or tablet) with internet connectivity for creating and publishing content as well as social media accounts (Facebook, Instagram, Twitter/X, TikTok, YouTube) for practice in content creation and sharing. For the content creation tools, participants will be using Canva and CapCut, which we encourage you to download these apps once this course has been confirmed to proceed, but assistance will also be provided for those who need help downloading them during the course.

DELIVERY MODE

• Face-to-Face

SUGGESTED READING

• Wyrwoll, C., & Wyrwoll, C. (2014). User-Generated Content (Pp. 11-45). Springer Fachmedien Wiesbaden
• Furqan, R., & Karnay, S. (2022, November). The Contribution Of User-Generated Online Video To Empower Indonesian Migrant Workers: A Discussion Pape. In Proceedings Of International Conference On Communication Science (Vol. 2, No. 1, Pp. 146-152).
• Furqan, R., Muhtar, S. M., & Arya, N. (2022). Application Of User Generated Content By Television News’ During Pandemic. Jurnal Aspikom, 7(1), 71-83.

COURSE OUTLINE

• Understanding User-Generated Content (UGC) - Defining UGC: Origins, Trends, and Impact on the Media Landscape; Professionalism Vs Authenticity
• Social Media Platforms and Content Characteristics - Introduction to Social Media Platforms; Introduction to Digital Content Creation
• Hands-on Workshop - Practical Skills: Tools, Techniques, and Tips for Engaging Online Content; Crafting Your First UGC Piece

LEARNING OUTCOMES

By the end of this course, students should be able to:

1. Define User-Generated Content (UGC) and understand its origins, trends, and impact on the media landscape.
2. Identify the unique characteristics and functions of major social media platforms and how they influence content.
3. Utilise digital tools and techniques to create engaging content
4. Apply practical content creation skills to craft a UGC piece